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Brand Consulting for the Americas
Our Brand Consulting service is designed to help eyewear brands build a strong, sustainable presence across the U.S., Latin America, and the Caribbean. Entering or expanding in these markets requires more than great products. It demands a clear understanding of local dynamics, pricing structures, distribution models, and consumer behavior.
We work closely with your team to analyze market opportunities, define competitive positioning, and develop a product and pricing strategy aligned with your brand goals. From collection planning and assortment strategy to sell-through optimization, we help ensure your eyewear offering is both commercially viable and market relevant.
Our consulting approach also includes the creation of a clear 12–24 month expansion roadmap, providing structure and direction for growth while reducing risk and uncertainty. By combining strategic insight with real-world industry experience, we help brands make informed decisions and enter new markets with confidence.
- Market analysis and opportunity mapping
- Pricing and positioning
- Product direction and collection planning
- Sell-through and assortment strategy
- 12–24-month expansion roadmap